Improve retention by giving customers what they’re missing

We work with subscription model businesses looking to reduce churn and innovate smarter:

Listen to why your customers leave.

Design solutions that make them stay.

Deliver experiences your competitors can’t match.

+1 (555) 000-0000

Let's talk About Us

Our team has previously made the following brands more human

Design experiences your competitors can’t match

By focusing on deep customer understanding, we uncover needs that no one else is solving for. We spot opportunities to deliver unique products, features, and services through proven techniques like prototyping and customer co-creation. When you solve problems your competitors haven't even heard of yet, customers don't just stay – they bring friends.

Focus on people first. Growth and innovation will follow.

After 25 years of transforming businesses, we've learned one undeniable truth: companies that truly understand their customers don't just survive – they thrive. When you put real human needs at the heart of your strategy, passionate employees drive innovation and customers become your strongest advocates.

Stop chasing metrics. Start building connections that last. Your competitors are all solving the same problems and copying each other. Let us help you uncover the opportunities they're missing completely.

We're a strategic research and innovation partner for subscription businesses

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Strategic Research & Insights

We provide strategic research to help subscription businesses truly understand why customers stay or leave. We expertly craft research to gather insights that give you more confidence in making bold business decisions.

Strategic Research & Insights

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Innovation & Experience Design

Craft innovative features and services that meet the unmet needs of your subscribers. We'll help you enhance your subscription experience so that every interaction delivers clear value and makes renewal the natural choice.

Innovation & Experience Design

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Coaching & Guidance

We provide training, coaching, and advice to ensure your business adopts a human-centred approach. We can help you create a new team, refine your processes, or implement processes to research and innovate with confidence.

Coaching & Guidance

Let's Work Together

Ready to take your business to the next level? Let's chat.

hello@makehuman.co

+1 (555) 000-0000

Thank you for reaching out. We'll be in touch shortly. In the meantime, you can connect with us on Linked In: linkedin.com/company/makehuman

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Latest Insights & Articles

We write about the importance of making products and technology more human.

How to understand your website visitors in four steps

A practical guide to transforming anonymous website traffic into meaningful customer understanding through behavioural tracking, strategic surveying, and genuine human connection. Learn four actionable approaches to bridge the gap between data and customer needs.

Website Visitors

Customer Insight

Customer Research

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How to Find the Right Pricing for Your B2B SaaS Product

A practical guide for B2B SaaS leaders on creating effective pricing strategies, focusing on customer research and testing rather than industry benchmarks. Perfect for founders who want a step-by-step approach to develop pricing that actually resonates with their target market.

SaaS Pricing

Customer Research

Customer Insight

Why Prototyping is Essential in Modern Product Development

Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.

Iterative Prototyping

Experience Design

UX Design

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