Turn your big ideas into reality

Got an idea? We’ll help you turn it into a business, product, or process that people love to use and that gets real results.

Man listening carefully to his customer in her place of work
Our team has previously made the following brands more human

Listen to what people really need

Big ideas are exciting. But to make them work, you need to understand the people they’re for. We use deep research, real conversations, and behavioural insight to test your thinking, reveal hidden needs, and refine your ideas into solutions people really want to use.

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Two women working on a design together

Optimise your operations

Once we understand what people need, we help you build the right systems, processes, and team structures to deliver it smoothly and repeatedly. Whether you’re launching new software or reshaping how your team works, we turn your vision into a way of working that’s clear, scalable, and easy to run.

Innovate for Lasting Impact

Once your foundations are strong, we help you bring bold ideas to life. Whether that’s launching new software, redesigning a service, or building an entirely new business model. With strategic insight and human-centred innovation, we help you create things people love to use, and systems that keep delivering value over time.

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People, Process, and Powerful Insights

After 25 years of transforming businesses, we’ve learned one undeniable truth: when you put real human needs at the heart of your strategy, passionate employees drive innovation and customers become your strongest advocates.

Stop chasing metrics. Start building genuine connections. While your competitors scramble to copy each other, we’ll help you spot the untapped opportunities they’re missing completely.

We use research, operations, and innovation to drive businesses forward

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Strategic Research & Insights

We provide strategic research to help your businesses truly understand why people stay or leave. We expertly craft research to gather insights that give you more confidence in making bold business decisions.

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Innovation & Experience Design

Craft innovative and streamlined processes and services that meet the unmet needs of your team and customers. We'll help you enhance your experience so that every interaction delivers clear value as fast as possible.

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Operations & Leadership Support

We help leaders overcome team misalignment, operational inefficiencies, and scaling challenges. Whether you need to build a high-performing team, optimise workflows, or implement systems for innovation, we make it happen.

Let's Work Together

Ready to take your business to the next level? Let's chat.

hello@makehuman.co
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Latest Insights & Articles

We write about the importance of making products and technology more human.

How to understand your website visitors in four steps

A practical guide to transforming anonymous website traffic into meaningful customer understanding through behavioural tracking, strategic surveying, and genuine human connection. Learn four actionable approaches to bridge the gap between data and customer needs.
Website Visitors
Customer Insight
Customer Research
Illustration of woman concentrating while using a laptop

How to Find the Right Pricing for Your B2B SaaS Product

A practical guide for B2B SaaS leaders on creating effective pricing strategies, focusing on customer research and testing rather than industry benchmarks. Perfect for founders who want a step-by-step approach to develop pricing that actually resonates with their target market.
SaaS Pricing
Customer Research
Customer Insight
Woman working with a prototype

Why Prototyping is Essential in Modern Product Development

Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.
Iterative Prototyping
Experience Design
UX Design