Build a business customers rave about and people love to work for

We help founder-led businesses make their business more human by focusing on people, process and powerful insights.

Let's talk About Us

Our team has previously made the following brands more human

Optimise your operations

With clear insights in hand, we refine your processes and leadership structures. We build teams that thrive and create repeatable frameworks that free you from micromanaging—so everyone can excel.

People, Process, and Powerful Insights

After 25 years of transforming businesses, we’ve learned one undeniable truth: when you put real human needs at the heart of your strategy, passionate employees drive innovation and customers become your strongest advocates.

Stop chasing metrics. Start building genuine connections. While your competitors scramble to copy each other, we’ll help you spot the untapped opportunities they’re missing completely.

We use research, operations, and innovation to drive businesses forward

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Strategic Research & Insights

We provide strategic research to help your businesses truly understand why people stay or leave. We expertly craft research to gather insights that give you more confidence in making bold business decisions.

Strategic Research & Insights

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Innovation & Experience Design

Craft innovative and streamlined processes and services that meet the unmet needs of your team and customers. We'll help you enhance your experience so that every interaction delivers clear value as fast as possible.

Innovation & Experience Design

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Operations & Leadership Support

We help leaders overcome team misalignment, operational inefficiencies, and scaling challenges. Whether you need to build a high-performing team, optimise workflows, or implement systems for innovation, we make it happen.

Operations & Leadership Support

Let's Work Together

Ready to take your business to the next level? Let's chat.

hello@makehuman.co

+1 (555) 000-0000

Thank you for reaching out. We'll be in touch shortly. In the meantime, you can connect with us on Linked In: linkedin.com/company/makehuman

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Latest Insights & Articles

We write about the importance of making products and technology more human.

How to understand your website visitors in four steps

A practical guide to transforming anonymous website traffic into meaningful customer understanding through behavioural tracking, strategic surveying, and genuine human connection. Learn four actionable approaches to bridge the gap between data and customer needs.

Website Visitors

Customer Insight

Customer Research

Illustration of woman concentrating while using a laptop

How to Find the Right Pricing for Your B2B SaaS Product

A practical guide for B2B SaaS leaders on creating effective pricing strategies, focusing on customer research and testing rather than industry benchmarks. Perfect for founders who want a step-by-step approach to develop pricing that actually resonates with their target market.

SaaS Pricing

Customer Research

Customer Insight

Why Prototyping is Essential in Modern Product Development

Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.

Iterative Prototyping

Experience Design

UX Design

View All Insights