Customer Retention, Simplified

We help fast-growing subscription businesses understand why customers leave and design solutions that make them stay.

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Our team has previously made the following brands more human

Listen to the people who matter most to your business

Uncover your customers' unmet needs and ensure they feel valued. You'll enhance loyalty, reduce churn, and bring innovative solutions to market.

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Improve Customer Experience

What if your customers loved working with you, believed in your mission, and felt valued and heard? What if the software they used was carefully designed with their input? What if they spent more and stayed with you longer?

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Really Understand Customers

What if you and your team knew exactly what your customers needed and were able to deliver it before your competitors could? What if your customers felt you were the only company that really cared about them?

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Remove Unnecessary Steps

Is your website and software as simple and easy as it can be? Are your key features easy and efficient to use? Are you easy to buy from? Is it easy for customers to get support when they need it? Is every stop of the journey seemless?

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Reduce Churn

What if you had a clear and simple strategy to stop customers from leaving? What if your entire business was focused on delivering so much value to customers, that people never wanted to leave and told all their friends?

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Stronger Value Proposition

Do visitors to your website understand what your business offers? Can your employees clearly articulate the value your business brings to customers?  Does your value instantly stand out in a competitive market?

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Innovate With Confidence

Are you uncovering unmet needs your customers  have? Are you generating ideas to meet these needs and creating prototypes and quickly testing them? Do your team feel safe to fail with ideas so they keep generating more?

Focus on people first. Growth, innovation and resilience will follow.

Imagine a business where passionate employees drive innovation, and devoted customers become your best advocates. This isn't just a dream—it's the power of putting people at the heart of your strategy. By truly listening and deeply understanding your customers, you're not just doing the right thing; you're unlocking unprecedented potential for growth and success.

You have the unique opportunity to lead this transformation. Embrace a human-centric approach, and watch your company flourish in ways you never thought possible. You'll build a more resilient, adaptable, and thriving business—one that doesn't just weather change but shapes the future. By prioritising genuine human connections, you're not only ensuring long-term success but also creating a positive impact that extends far beyond your bottom line.

We’re a strategic research and innovation consultancy

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Strategic Research & Insights

We provide strategic research to help you truly understand what your customers, and users need. We expertly craft research to gather insights that give you more confidence in making bold business decisions.

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Innovation & Experience Design

Craft innovative new products and services that meet the unmet needs of your audience. We’ll help you launch new ideas and enhance your existing experiences so that every interaction delivers value and boosts loyalty.

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Coaching & Guidance

We provide training, coaching, and advice to ensure your business adopts a human-centred approach. We can help you create a new team, refine your processes, or implement processes to research and innovate with confidence.

Let's Work Together

Ready to take your business to the next level? Let's chat.

hello@makehuman.co
Thank you for reaching out. We'll be in touch shortly. In the meantime, you can connect with us on Linked In: linkedin.com/company/makehuman
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Latest Insights & Articles

We write about the importance of making products and technology more human.

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How to Find the Right Pricing for Your B2B SaaS Product

A practical guide for B2B SaaS leaders on creating effective pricing strategies, focusing on customer research and testing rather than industry benchmarks. Perfect for founders who want a step-by-step approach to develop pricing that actually resonates with their target market.
SaaS Pricing
Customer Research
Customer Insight
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Why Prototyping is Essential in Modern Product Development

Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.
Iterative Prototyping
Experience Design
UX Design
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Creating Intuitive Products is a necessity, not a Luxury

Intuitive design is essential, not a luxury, for product success. Understanding users, simplifying design, and maintaining consistency are keys to intuitive products. Challenges in implementation can be converted into opportunities for better user satisfaction.
Intuitive Design
User Experience
Product Design