Strategic Research & Insights

Deeply understand what people really need from your business

Uncover Hidden Opportunities with Strategic Research

We believe research is the engine that drives strategic decisions and operational effectiveness. Our approach goes beyond surface-level metrics to uncover the needs, motivations, and behaviours that shape how customers and employees engage with your business.

Using decades of user research experience and our background in operational leadership, we deliver insights that fuel innovation, streamline processes, and create a more resilient organisation.

Make more confident, informed decisions that improve day-to-day operations and keep people truly engaged.

Two young women discussing a topic during a discovery research interview

Customer, Employee & User Research

Whether you’re focusing on customers, employees, or stakeholders, they’re all human—and they all have unique needs and frustrations.

Our flexible research methodology identifies the right questions, the right audiences, and the right processes to capture the answers that matter.

Then, we translate those findings into operational strategies that ensure real change—helping you refine roles, workflows, and leadership decisions that directly address people’s needs.

Our Research Methods

In-Depth Interviews

Uncover why people choose or leave your business with expertly crafted interviews. We design one-on-one conversations to explore needs, motivations, and pain points. Our researchers are skilled in uncovering the real reasons behind decisions.

Surveys

Gather quantitative insights at scale. We design and deploy surveys that capture valuable data from large user groups. Our expertise in survey design and analysis ensures you get reliable, actionable insights to inform your decision-making.

Diary Studies

Uncover valuable insights into the experiences people have over time. We examine behaviours, habits, and we track their journey over a snapshot in time. Refine your processes, product, and service to better serve what people need.

Jobs To Be Done Research

Uncover what truly drives your customers with Jobs To Be Done Research. We dig deep to understand the real reasons people choose your product or service, revealing new opportunities for innovation and growth.

Usability Testing

Identify and eliminate friction in your tools, products, and processes. We observe people while they interact to pinpoint usability issues. Our experts provides actionable recommendations to enhance user experience and streamline processes.

Expert Reviews & UX Audits

Leverage our years of experience in UX to quickly identify improvement areas. We conduct thorough examinations of your experience, comparing them against best practices. We provide prioritised recommendations for improvement.

Choose How We Work Together

Let Us Lead Your Research

We’ll manage your entire strategic research project from start to finish, ensuring you’re set up to operationalise the insights right away. Whether it’s a comprehensive audience study or a deep dive into employee engagement, we’ll deliver findings and actionable steps that integrate seamlessly into your existing structure.

Research Together

We love collaboration. In this model, we partner with your team to plan, conduct, and analyse research, aligning the operational changes that need to happen afterward. Acting as both research experts and operational consultants, we combine your industry knowledge with our methodological rigour and leadership insights.

We Guide, You Research

If you’d rather own the research process internally, we’ll train and coach your team—helping you spot operational opportunities in your own findings. This is perfect for businesses that want to build in-house capability but still value expert oversight to ensure insights translate into real change.

Let's Work Together

Ready to take your business to the next level? Let's chat.

hello@makehuman.co

+1 (555) 000-0000

Thank you for reaching out. We'll be in touch shortly. In the meantime, you can connect with us on Linked In: linkedin.com/company/makehuman

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