Coaching & Guidance

When you need seasoned expertise to elevate your team's skills, provide advice, lend support, and enhance your design process.

Team of four working together at a flipchart

Lead a more human-centred organisation

We believe that embedding a human-centered approach is crucial for driving innovation and sustainable growth. Our coaching and guidance services go beyond traditional consulting to instill a deep understanding of user needs, motivations, and behaviors within your organization.

Drawing on decades of experience in human-centred design and innovation, we provide tailored training, coaching, and advice that empower your team to adopt proven methodologies, identify user needs, create innovative solutions, and foster a culture of continuous innovation.

Two people enjoying a ux leadership coaching session

Coaching & Training

Our coaching and training programs are designed to embed a human-centric approach throughout your organization, from leadership to frontline teams.

For leaders:

  • One-on-one coaching to develop human-centered leadership skills
  • Guidance on fostering a culture of empathy and innovation
  • Strategies for aligning business goals with user needs

For Teams:

  • Hands-on workshops in human-centred design methodologies
  • Training in user research techniques and data analysis
  • Practical exercises to apply human-centred principles to real projects

Capability Building

We help you build robust internal capabilities and processes that drive human-centered innovation and long-term growth.

Our approach includes:

  • Assessing your current capabilities and identifying areas for improvement
  • Designing and implementing human-centred processes tailored to your organisation
  • Creating frameworks and processes to maximise efficiency and effectiveness
  • Building and hiring the right set of skills to deliver the research and design work your organisation needs
  • Coaching and supporting the new leader of the team to set them up for long-term success
UX Director guiding a team to improve a product

Our Coaching and Guidance Methods

Leadership Coaching

Tailor-made sessions to develop human-centred leadership skills. We work closely with individual leaders to enhance their ability to foster innovation, empathy, and user-centric thinking within their teams.

Team Workshops

Interactive group sessions designed to build collective capabilities. We facilitate hands-on exercises that teach human-centred methodologies, encouraging collaboration and practical application of new skills.

Capability Assessments

Thorough evaluation of your organisation's current human-centered design capabilities. We identify strengths, gaps, and opportunities for improvement, providing a roadmap for skill development.

Process Improvement

Comprehensive review and enhancement of your current practices. We meticulously examine your existing workflows, identifying opportunities to integrate user research and empathy-driven approaches.

Mentoring Programs

Ongoing guidance and support to reinforce and expand newly acquired skills. We provide regular check-ins, feedback, one-to-ones, and guidance to ensure sustained application of human-centered practices.

Cultural Transformation

Strategic guidance to shift organisational culture towards human-centricity. We help leadership teams understand, articulate, and implement changes that foster innovation and empathy at all levels.

Recent challenges we've been helping our clients with

Communicating the value of design to the organisation

We've been working with a senior product leader within an executive leadership team to better communicate the value of design to the organisation. This leader has been struggling with imposter syndrome, and in communicating the value of design when everyone else in the team seems focused on business metrics. We've been coaching her on overcoming these challenges and effectively communicating the massive contribution product design makes to customer acquisition and churn prevention.

Designing a discovery research strategy for a product that doesn't exist yet

We're working with a Chief Product Officer to plan a comprehensive discovery research strategy for a new product. The product space is untapped and requires a different approach to uncovering user needs and pain points. We've been working closely in partnership to outline a plan and guide his team of UX researchers to deliver insights to drive a business case for the new product offer.

Training an e-commerce agency team to deliver better UX

We've designed and delivered an intensive UX training course for a small team of e-commerce experts within an agency. The agency owner wanted his team to be more confident in UX and sought our help for training. We equipped his team with the fundamentals and key tools of the UX process. Additionally, we helped shape their agency offer to include more user-centred stages in their design and development process.

Let's Work Together

Ready to take your business to the next level? Our experts can help! Fill out the form to boost conversions, streamline messaging, and improve user experience.

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