Our Work

Human-centred design is a theme through all our work. Explore how we've helped make businesses more human.

Please note, clients are anonymised to respect contractual agreements.

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Refocusing a Travel SaaS Product on Customer Needs

How customer research transformed a Travel SaaS platform's strategy, aligning product direction with real customer needs.

B2B SaaS
Customer Research
Co-Creation Design
Two young women usability test a website together
Two young women discussing a topic during a discovery research interview

Unleashing Customer Insights for SaaS

How we guided a leading SaaS company to define their customer landscape and drive a unified product roadmap.

SaaS
Customer Research
Evidence-led Roadmap

Enhancing UX for a Global Chemical Brand

How we guided a global company to consolidate multiple brand sites into a seamless unified user experience

Global Brand
Information Architecture
Prototyping
Two young women usability test a website together
A man uses a UX Audit checklist to test a mobile app

Empowering an Early-Stage SaaS Venture

How we revitalised the value proposition and designed an engaging onboarding journey.

SaaS Startup
Value Proposition
Onboarding

Listen to the people who matter most to your business

Uncover your customers' unmet needs and ensure they feel valued. You'll enhance loyalty, reduce churn, and bring innovative solutions to market.

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Improve Customer Experience

What if your customers loved working with you, believed in your mission, and felt valued and heard? What if the software they used was carefully designed with their input? What if they spent more and stayed with you longer?

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Really Understand Customers

What if you and your team knew exactly what your customers needed and were able to deliver it before your competitors could? What if your customers felt you were the only company that really cared about them?

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Remove Unnecessary Steps

Is your website and software as simple and easy as it can be? Are your key features easy and efficient to use? Are you easy to buy from? Is it easy for customers to get support when they need it? Is every stop of the journey seemless?

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Reduce Churn

What if you had a clear and simple strategy to stop customers from leaving? What if your entire business was focused on delivering so much value to customers, that people never wanted to leave and told all their friends?

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Stronger Value Proposition

Do visitors to your website understand what your business offers? Can your employees clearly articulate the value your business brings to customers?  Does your value instantly stand out in a competitive market?

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Innovate With Confidence

Are you uncovering unmet needs your customers  have? Are you generating ideas to meet these needs and creating prototypes and quickly testing them? Do your team feel safe to fail with ideas so they keep generating more?

There are three ways we can work with you

Do it for you

We can take your brilliant idea for a product and take it through our human-centred design process to make it a reality. Or we can simply evaluate your website, app, or a part of your user journey and feedback. Whatever you need, we can take an entire project or a small chunk of work and deliver exceptional results.

Do it alongside you

We're highly collaborative and love working with our clients to brainstorm, research, and design amazing user journeys. We can join your team as a leader or a contributor. Whatever you need, we have the experience to slot in and utilise our experience to deliver instant impact.

Empower you to do it yourself

If you'd prefer your team to do all the heavy lifting, we can provide guidance, training and support to keep you on track. Sometimes our clients just want coaching in the right way to lead their team through a challenging project, and other times we offer regular, and ongoing guidance.

Let's Work Together

Ready to take your business to the next level? Our experts can help! Fill out the form to boost conversions, streamline messaging, and improve user experience.

hello@makehuman.co
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Latest Insights & Articles

We write about the importance of making products and technology more human.

How to understand your website visitors in four steps

A practical guide to transforming anonymous website traffic into meaningful customer understanding through behavioural tracking, strategic surveying, and genuine human connection. Learn four actionable approaches to bridge the gap between data and customer needs.
Website Visitors
Customer Insight
Customer Research
Illustration of woman concentrating while using a laptop

How to Find the Right Pricing for Your B2B SaaS Product

A practical guide for B2B SaaS leaders on creating effective pricing strategies, focusing on customer research and testing rather than industry benchmarks. Perfect for founders who want a step-by-step approach to develop pricing that actually resonates with their target market.
SaaS Pricing
Customer Research
Customer Insight
Woman working with a prototype

Why Prototyping is Essential in Modern Product Development

Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.
Iterative Prototyping
Experience Design
UX Design