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Latest Insights & Articles
We write about the importance of making products and technology more human.
How to Find the Right Pricing for Your B2B SaaS Product
A practical guide for B2B SaaS leaders on creating effective pricing strategies, focusing on customer research and testing rather than industry benchmarks. Perfect for founders who want a step-by-step approach to develop pricing that actually resonates with their target market.
SaaS Pricing
Customer Research
Customer Insight
Why Prototyping is Essential in Modern Product Development
Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.
Iterative Prototyping
Experience Design
UX Design
Creating Intuitive Products is a necessity, not a Luxury
Intuitive design is essential, not a luxury, for product success. Understanding users, simplifying design, and maintaining consistency are keys to intuitive products. Challenges in implementation can be converted into opportunities for better user satisfaction.
Intuitive Design
User Experience
Product Design
