.webp)
.webp)
.webp)
Latest Insights & Articles
We write about the importance of making products and technology more human.
How to understand your website visitors in four steps
A practical guide to transforming anonymous website traffic into meaningful customer understanding through behavioural tracking, strategic surveying, and genuine human connection. Learn four actionable approaches to bridge the gap between data and customer needs.
Website Visitors
Customer Insight
Customer Research
How to Find the Right Pricing for Your B2B SaaS Product
A practical guide for B2B SaaS leaders on creating effective pricing strategies, focusing on customer research and testing rather than industry benchmarks. Perfect for founders who want a step-by-step approach to develop pricing that actually resonates with their target market.
SaaS Pricing
Customer Research
Customer Insight
Why Prototyping is Essential in Modern Product Development
Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.
Iterative Prototyping
Experience Design
UX Design
