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We write about the importance of making products and technology more human.
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The Secret Sauce of High-Converting E-commerce: Mastering Information Architecture
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Why Prototyping is Essential in Modern Product Development
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Craft a clear value proposition and product strategy based on real, not imagined, user needs
Imagine launching a product so perfectly aligned with your users' needs that they can't help but rave about it to their friends. We use expertly crafted discovery user research to delve deep into the minds of your target audience, revealing their mental models, habitual behaviour, and key triggers that drive product adoption.
With our comprehensive research toolkit including diary studies, ethnography, Jobs-to-Be-Done, in-depth interviews, and mixed methods, you'll gain invaluable insights into your users' world, empowering you to create products that truly resonate.
Uncover valuable insights into users' experiences using a UX Diary Study. By examining user needs, behaviours, and habits, we track their journey, identifying pain points and unmet needs. Refine your product to better serve users, enhancing retention and engagement.
Our Mixed Methods approach integrates surveys, call centre logs, interviews, and diverse data sources to understand user needs, motivations, and desires thoroughly. We offer valuable, data-driven customer insights, enabling you to develop a product that works.
Gain deeper insights into user behaviour and preferences with our Contextual Inquiry service. We gather valuable data on product interactions and motivations by observing users in their typical usage contexts. Our approach digs deep into user psychology to identify motives and unmet needs.
Unlock your product's potential with our JTBD Research. Focusing on user tasks, we reveal underlying motivations, goals, and aspirations driving their behaviour. This approach uncovers innovation and enhancement opportunities, fostering customer satisfaction and loyalty.
Experience your users' world by observing users in their natural environment. We collect rich contextual data on behaviours, needs, and preferences. This understanding enables seamless product integration into users' routines, ensuring an intuitive and satisfying experience.
Understand user needs with our In-depth Interviews. Through one-on-one conversations, we delve into user needs, motivations, and pain points, achieving a comprehensive understanding of their experiences with your product. Our researchers are skilled in interview techniques such as Active listening to ensure we uncover the issues that matter.
Andreas Petrilli
Senior Product Manager, Linnworks
With over 20 years of experience, our expertise guides you to the right approach and result for your product faster, ensuring a smoother and more efficient research process. We're passionate about working with clients to uncover unmet needs and drive product success with deep customer insights.
Receive detailed reports outlining the findings from our UX Diary Studies, Mixed Methods Exploration, and Contextual Inquiry. These reports highlight improvement areas, offer actionable recommendations, and help prioritise your product development efforts.
Obtain a prioritised action plan with clear guidance on the steps required to enhance your product based on identified user needs and preferences.
Ready to take your business to the next level? Our experts can help! Fill out the form to boost conversions, streamline messaging, and improve user experience.
We write about the importance of making products and technology more human.