Innovation & Experience Design

Launch products and services based on evidence from research and craft them into experiences people love

Design innovations that serve unmet needs

Great experiences and innovative solutions start with a deep understanding of your audience. Our research-led approach to design and innovation means we intimately understand the problem space and the needs of your end-users. This understanding is the springboard for elegant, unforgettable solutions.
‍
Drawing on decades of research experience and strong business acumen, we help our clients craft solutions that address real problems faced by customers, users, and employees.
‍
Design innovative solutions that server the unmet needs of your customers, users, and employees.

Two young women discussing a topic during a discovery research interview

Experience Design Consultancy

We work closely with you to design experiences that deliver tangible business results. Whether through collaborative workshops or end-to-end project delivery, our experts will:

Help you deeply understand your customer needs
Guide you in meeting those needs effectively
Embed customer-centricity into your organisation's DNA

Our goal is not just to create great designs, but to transform how you approach innovation and customer experience.

Research-led Innovation

Coming up with ideas is often not too difficult. But finding the right idea is hard. It's all about discovering the one breakthrough solution that:

Solves a critical problem for your employees, customers, or users
Stands out as a clear winner in a sea of possibilities
Delivers unparalleled value to your audience
Puts you steps ahead in the market

This is where our expertise shines. We don't just brainstorm; we innovate with precision.Our research-led approach guides you through a human-centred process that turns elusive 'eureka' moments into tangible, market-ready solutions:.

Two young women usability test a website together

Our Human-Centred Design Methods

Design Workshops

Accelerate innovation through structured, collaborative sessions. Our expertly facilitated workshops bring together diverse perspectives to tackle complex challenges and generate breakthrough solutions.

User Journey Mapping

Visualise the entire user experience to identify pain points and opportunities. We create detailed maps of user interactions across all touchpoints, helping you understand where to focus your innovation efforts for maximum impact.

Rapid Prototyping

Bring ideas to life quickly and cost-effectively. We create low-fidelity prototypes to test concepts early, allowing for quick iteration and refinement before significant resources are invested. We then take this into high-fidelity prototypes that define the vision.

Service Blueprinting

Align your entire organisation around delivering exceptional experiences. We map out the processes, people, and technologies needed to deliver your service, identifying opportunities for innovation and improvement behind the scenes.

Co-creation Sessions

Involve your users, customers, or employees directly in the design process. We facilitate collaborative sessions where your team works alongside customers or employees to generate and refine ideas, ensuring solutions truly meet user needs.

Inclusive Design

Ensure your products, processes, and services are inclusive and reach the widest possible audience. We apply universal design principles to create experiences that are usable by people with a wide range of backgrounds and abilities.

There are three ways we can work with you

We design for you

We can take on your entire innovation and experience design project, from concept to launch. Whether you need a groundbreaking product design, a reimagined service offering, or a thorough overhaul of your user experience, we'll deliver exceptional results. Our team will conduct user research, ideate solutions, create prototypes, and provide you with beautifully crafted, user-centered designs that drive your business forward.

We design alongside you

We thrive on collaboration with our clients. In this approach, we work hand-in-hand with your team to identify opportunities, generate ideas, and craft innovative solutions. We can join your team as design leaders or contributors, bringing our expertise to complement your industry knowledge. Together, we'll transform insights into impactful innovations that delight your users and set you apart in the market.

We empower you to innovate

If you prefer your team to take the lead in innovation, we're here to guide, train, and support you. We can provide coaching on design thinking methodologies, offer guidance on best practices in user-centered design, and provide regular check-ins to keep your innovation projects on track. This approach is perfect if you're looking to build strong in-house design and innovation capabilities while benefiting from expert guidance.

Let's Work Together

Ready to take your business to the next level? Let's chat.

hello@makehuman.co

+1 (555) 000-0000

Thank you for reaching out. We'll be in touch shortly. In the meantime, you can connect with us on Linked In: linkedin.com/company/makehuman

Oops! Something went wrong while submitting the form. Please try again, or contact us directly at hello@makehuman.co

Latest Insights & Articles

We write about the importance of making products and technology more human.

Why Prototyping is Essential in Modern Product Development

Prototyping is a crucial step in product development, enabling exploration, user testing, and effective communication. From low-fidelity sketches to high-fidelity digital models, prototypes help identify issues early, reduce costs, and create user-centred designs. Embracing prototyping leads to better products and more efficient development processes.

Iterative Prototyping

Experience Design

UX Design

Creating Intuitive Products is a necessity, not a Luxury

Intuitive design is essential, not a luxury, for product success. Understanding users, simplifying design, and maintaining consistency are keys to intuitive products. Challenges in implementation can be converted into opportunities for better user satisfaction.

Intuitive Design

User Experience

Product Design

Illustration of woman browsing an ecommerce store

The Secret Sauce of High-Converting E-commerce: Mastering Information Architecture

Master the unseen hero of e-commerce—Information Architecture—to boost sales and enhance user experience. From effective navigation to robust search systems, discover the keys to reducing cart abandonment and increasing ROI.

Ecommerce

Information Architecture

User Experience

View All Insights