Strategic Research & Insights

Deeply understand what drives your subscribers to stay or leave, and use these insights to reduce churn.

Uncover Hidden Opportunities with Strategic Research

We believe that research is essential to drive subscription business growth. Our strategic research approach goes beyond surface-level metrics to uncover the deep-seated needs, motivations, and behaviors that influence whether subscribers stay or leave.

Using decades of experience in subscription business research and our strong understanding of retention dynamics, we deliver actionable insights that fuel innovation, enhance experiences, and drive sustainable growth.

Make more confident, informed decisions that create lasting subscriber relationships.

Two young women discussing a topic during a discovery research interview

Customer & User Research

Whether your focus is on customers, employees, students, nurses, architects, or builders. They are all humans, and they all have fears, needs, frustrations and desires.

Our research approach identifies the right research methods to answer the key questions for your subscription business. We'll guide you through every step of the way from defining the questions you need answering, the people you'd like to hear from, all the way through to how to make sense of and action the insights.

Our Research Methods

In-Depth Interviews

Uncover why subscribers stay or leave with expertly crafted interviews. We design one-on-one conversations to explore needs, motivations, and pain points. Our researchers are highly skilled in uncovering the real reasons behind subscription churn.

Surveys

Gather quantitative insights at scale. We design and deploy surveys that capture valuable data from large user groups. Our expertise in survey design and analysis ensures you get reliable, actionable insights to inform your decision-making.

Diary Studies

Uncover valuable insights into the experiences people have over time. We examine behaviours, habits, and we track their journey over a snapshot in time. Refine your processes, product, and service to better serve what people need.

Jobs To Be Done Research

Uncover what truly drives your customers with Jobs To Be Done Research. We dig deep to understand the real reasons people choose your product or service, revealing new opportunities for innovation and growth.

Usability Testing

Identify and eliminate friction in your tools, products, and processes. We observe people while they interact to pinpoint usability issues. Our experts provides actionable recommendations to enhance user experience and streamline processes.

Expert Reviews & UX Audits

Leverage our years of experience in UX to quickly identify improvement areas. We conduct thorough examinations of your experience, comparing them against best practices. We provide prioritised recommendations for improvement.

Choose How We Work Together

Let Us Lead Your Research

We can take on your entire strategic research project, from start to finish. Whether you need a comprehensive customer insight study, an in-depth customer churn analysis, or a thorough evaluation of your user experience, we'll deliver exceptional results. Our team will design the research, gather data, analyse findings, and provide you with clear, actionable insights to drive your business forward.

Research Together

We love collaborating with our clients. In this approach, we work hand-in-hand with your team to design and conduct research, analyse results, and develop strategies. We can join your team as research leaders or contributors, bringing our expertise to complement your industry knowledge. Together, we'll uncover powerful insights and create impactful solutions.

We Guide, You Research

If you prefer your team to take the lead, we're here to guide, train, and support you. We can provide coaching on research methodologies, offer guidance on best practices, and provide regular check-ins to keep you on track. This approach is perfect if you're looking to build strong in-house research capabilities while benefiting from expert guidance.

Let's Work Together

Ready to take your business to the next level? Let's chat.

hello@makehuman.co

+1 (555) 000-0000

Thank you for reaching out. We'll be in touch shortly. In the meantime, you can connect with us on Linked In: linkedin.com/company/makehuman

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